Dr. Steven A. Martin, Faculty of International Studies, and co-author Dr. Raymond J. Ritchie, Faculty of Technology and Environment, have published the results of their research into a social science index and weighting schema for coastal planning and sustainable development in Phuket, Thailand.
Dr. Steven Andrew Martin, Faculty of International Studies
Dr. Raymond James Ritchie, Faculty of Technology and Environment
The research was published in Tourism Planning and Development, an Institute for Scientific Information (ISI) -recognized journal which is currently listed on the Emerging Sources Citation Index (ESCI) database.
About the Research
“A Social Science Index and Conceptual Framework for Assigning Weights in Surf Tourism Planning and Development”
Martin and Ritchie’s research is a product of inter-faculty communication and collaboration at Prince of Songkla University, Phuket Campus. Their paper develops a social science weighting schema for tourism planning and sustainable development, eco-tourism, and conservation studies, using surf tourism as a representative worked example.
Movie stars from Bangkok try surfing for the first time at Kalim Beach in Phuket | Click to Tourism Planning & Development Vol. 16 / Issue 3...
The research employs assessment scores based on field studies of nine Phuket beaches, which were weighted against data taken from surveys of international experts from diverse backgrounds. The findings indicate that analysis of weighted data helps identify key metrics, and that weighted data provides insights not apparent from working on unweighted data.
Their work is intended to help future researchers to identify and address social, economic, environmental, and governance issues faced on the Andaman Coast and in other eco-sensitive locations around the world. Their approach to analyzing interview data can be applied to research on the management of national parks, coastal surfing resources, fisheries and dive sites.