Research Methodology


Course Description

Meaning and types of research; an introduction to research methodology; quantitative and qualitative methods.

Course Objectives

  • To introduce the meaning and importance of research methodology in social sciences.
  • To understand different types and strategies of research processes.
  • To identify various concept of research, such as topics, objectives, literature reviews, hypotheses, measurements, data collection, and data analysis.
  • To follow the ethics of social sciences research and researcher’s code of conduct.

Qualitative and quantitative research methodology

“Learn and accumulate the results of learning, pose questions and differentiate among the results, dwell unambiguously in what has been attained, and carry it into practice with benevolence.” – Confucius

Research methods are progressively important

Given the importance and complexity of understanding, developing and applying research methodology, it is inevitably one of the least welcomed or understood courses among undergraduate and graduate students alike.

In this course, I share the meaning and significance of academic methods and methodologies in personal, educational, and professional contexts.

Learning and mastering research methods strengthen and validate our objective minds while gaining self-respect and self-confidence.

Conducting a personal interview on surf tourism [click to visit this page]

Research is a worthwhile skill

  • Publishing opens doors to other professional opportunities.
  • Research increases graduate school and scholarship prospects.
  • Provides the practical ability to meet personal and professional challenges.
  • Strengthens and validates an objective mind while gaining self-respect and self-confidence.
  • Understanding research methods and publishing are key to individual and academic development.
  • Learning how to engage in academic discourse and innovate original work are dynamic life-long skills.

The value of a research adviser

  • Opens doors to local organizations and businesses.
  • Provides structure and guidance throughout the research process.
  • Forges life-long networks leading to future academic accomplishment.
  • Inspires students to collect data through field experiences and personal interviews.
  • Helps students organize field results into narrative discussion worthy of publication.
  • Develops outlines and templates for social science papers across fields and disciplines.
  • Offers pathways to receive feedback from scholars, reviewers and conference participants.

Examples of videotaped personal interviews

On Leadership

On Management

On the Asian Paradigm